siteowner, Author at The Melville Group

When it’s time to price your home for sale, you’ll need to channel your “Inner-Goldilocks” to find a price that’s “just right” to attract buyers while reflecting the current market and still putting the most money in your pocket.

The fairytale Goldilocks had the luxury of time to find exactly what she needed, but it doesn’t work that way when you are selling your home. When your home hits the market, it needs to appeal to the right buyers at the correct price point. Let’s consider a few basic guidelines:

Don’t price it too high

Your home’s market debut is your first (and often best) chance to get the right buyers through the door. It’s essential to get the pricing right. If your home appears overpriced, you run the risk of buyers moving on from the listing to seek a more appropriately priced property. Remember, buyers have access to a great deal of information and a savvy buyer can sniff out overpriced homes more quickly than ever. Of course, you can always do price reductions, but by then, many homebuyers have moved on.

Don’t price it too low

Listing a home below its market value is a popular strategy used by some sellers to generate excitement regarding the property and possibly spark a bidding war. This strategy was a common and successful practice during the pandemic when inventory was low, interest rates were low and buyer demand was soaring.

But pricing your house too low may result in leaving some serious money on the table if the desired “frenzy” does not materialize. Additionally, bargain-basement prices potentially turn some buyers away, as they may fear underlying problems with the house.

Do price it “just right” by considering the comps

Comparable sales or “comps” are recently sold homes that are like your property in terms of size, location, and features. Your agent will compile a Comparative Market Analysis (CMA) to help you determine a realistic listing price.

Data allows sellers to “pull back the curtain” on home sales to validate the pricing of their homes. The old mantra remains: It doesn’t matter how much your neighbor thinks your home is worth, what the plumber thinks your home is worth, or even what Goldilocks thinks your home is worth.

I would be happy to help you determine the right price for your home. I offer experience, neighborhood expertise, and good, old-fashioned hard work to get your home sold for the best price possible. I want to be your Folsom Realtor. Check out my tips for sellers and give me a call today! (916) 203-3765

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Relax. I’m not suggesting anything covert or shady. I’d like to share a few of the things that you should expect from a great realtor. Because what she is doing when “you’re not looking” makes all the difference in a successful real estate transaction.

Let’s check out a few examples

PREPARATION IS THE KEY

A great realtor doesn’t just “happen.” A great realtor masters her craft by analyzing market trends and enrolling in continuing education classes for additional certifications. While you’re not looking, she is touring properties and visiting homes that might be suitable for her client. She busily cultivates relationships with tradespeople including stagers, contractors, and landscapers to create a little black book of trusted professionals.

That’s what it takes for a realtor to be prepared for your phone call!

AND THEN THE PLANNING BEGINS!

When you aren’t looking, your realtor is creating lists, checking them twice, and potentially creating more lists! If you are listing a property, planning begins before the listing appointment. She will have done her homework by preparing a Comparative Market Analysis (CMA) for your home, and will be armed with a personal knowledge of real estate activity in your neighborhood, and will have a targeted marketing plan for your property.

And then, when your back is turned, a great realtor executes the plan!

NOW FOR THE FOLLOW-UP

A great realtor loves phone calls, texts, and email because follow-up is critical in both the buying and selling process. Feedback from agents who have visited a listing is critical for helping Sellers make decisions regarding sales price, changes in staging details or to have the knowledge needed to pivot in the changing needs of the Folsom real estate market.

Experience matters.

LET’S NEGOTIATE

When you’re not looking, your realtor contacts other agents regarding potential offers, then analyzes terms and contingencies to guide you through the negotiation process. She will negotiate the best deal for YOU, not the loan officers, not the buyers, and certainly not for herself. Integrity matters.

AND FINALLY, SHE NEVER SLEEPS ON A TRANSACTION

Transactions don’t close themselves! While you’re back is turned, your realtor works tirelessly with the other agent, lenders, inspectors, appraisers, transaction coordinators, contractors, and more to ensure a smooth close.

Of course, issues can come up during escrow. A great realtor can often foresee the issues and in many cases, the client doesn’t even know that there was a glitch in the transaction. And if the deal does get a little dicey, she is there to counsel you all the way.

FINALLY

The Melville Group would be proud to work behind your back and assist you while you’re not looking. We are excited to roll up our sleeves and put our experience to work for YOU. Call now to learn more about the current market and to determine if it’s a good time for you to make a move.

We want to be your Folsom Realtors! Call Margaret today. (916) 203-3765

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The Melville Group