Our Marketing Strategy for this home, 3843 Park Drive

A Marketing Strategy: 3843 Park Drive

Our recent success with the sale of 3843 Park Drive in El Dorado Hills is a great example of a successful marketing strategy. We received two offers in just eight days and the home is now pending! Let’s take a look at some of the tactics we use to market a home effectively to attract serious buyers.

Let’s Take a Look at Our Marketing Strategy

Utilizing Social Media

Social media platforms are invaluable tools for reaching potential buyers. By targeting specific demographics, we can ensure your listing reaches those most likely to be interested. We use Facebook and Instagram to create engaging posts, and stories to create buzz around your property. We also post blogs on LinkedIn and Google to give your listing maximum exposure.

Creating an SEO-Optimized Website

An optimized website is crucial for attracting organic traffic. We highlight your listing with a blog including comprehensive descriptions, and professional photographs. Our marketing strategy includes relevant keywords such as “El Dorado Home for Sale” to improve your search engine rankings.

High-Quality Visuals

We invest in professional photography and videography to create an appealing visual presentation. Staging your home when applicable and using drone footage can provide a comprehensive view, making a strong first impression on potential buyers.

Database Engagement

A well-maintained database is a powerful asset. We share your listing with former clients and fellow agents to generate immediate interest. This approach can lead to multiple offers and a quicker sale.

Collaborating with Local Agents

We engage local agents who have a proven track record in the area. Their market knowledge and network of potential buyers can significantly enhance your marketing efforts. By following these strategies, we can effectively market your home and achieve a successful sale in today’s competitive market. Contact us to learn more about how we can assist you.

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600 Prospect Ave

600 Prospect Ave in Oakland: Discover the Charm

600 Prospect Ave: Stunning Mediterranean Revival

600 Prospect Ave, exterior
600 Prospect Ave, Oakland: Grand and Enchanting

Welcome to 600 Prospect Ave, a stunning Mediterranean Revival masterpiece listed by Margaret Melville of the Melville Group. This iconic home, built in 1924, is on the market for the first time in 50 years, offering a rare opportunity to own a piece of Oakland’s rich history. Located within walking distance Lake Merritt, this grand residence beautifully combines historic charm with modern potential.

600 Prospect Ave: Historic Elegance and Modern Potential

Step inside and be captivated by the original architectural details that adorn this magnificent home. The hardwood floors and oversized arched windows flood the interior with natural light, offering AMAZING VIEWS at every turn. The main floor features generously sized rooms and a charming fireplace, creating a warm and inviting atmosphere. While the kitchen and bathrooms await your personal touch to bring them up to modern standards, the potential to transform these spaces is endless.

Flexible Living Spaces

The first floor includes flexible space with outside access, featuring one bedroom, a full bath, and a laundry room. This area has great potential to be converted into an ADU (Accessory Dwelling Unit), subject to city approval. Additionally, the flat space over the two-car garage offers potential for future development, providing even more possibilities.

Freshly Painted and Ready for Your Vision

Both the interior and exterior have been freshly painted, creating a clean canvas for your vision. The beautiful garden, adorned with mature fruit trees, provides a tranquil retreat and enhances the home’s charm.

A Rare Opportunity in a Desirable Neighborhood

Don’t miss out on this rare opportunity to own a piece of architectural history in one of Oakland’s most desirable neighborhoods. Embrace the charm of this Mediterranean Revival home, envision the updates that will make it uniquely yours, and create lasting memories in this iconic residence.

Lake Merritt

Contact Us

Ready to explore 600 Prospect Ave and make this historic gem your own? Contact Margaret Melville of the Melville Group today to schedule a private showing. Embrace the charm and imagine the possibilities.

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a child doing an artistic science experiment with words saying pricing your home, a blend of art and science

How to Price a Home: A Guide for Sellers

How Do You Accurately Price a Home?

I get asked regularly about how to price a home. My clients ask questions, such as, Why are homes in the same neighborhood priced so differently? Sometimes pricing differences are due to user error. A seller may take bad advice to price high and “see what happens.”

As a local neighborhood expert, I can tell you that pricing a home in the Sacramento area is like putting together a puzzle. Once the pieces are in place, everything comes together to reveal a home that’s priced appropriately for both buyers and sellers. Here’s the process for determining the price of a home:

Step 1: Research Comparable Homes

The first step in pricing a home is to research comparable homes, also known as “comps.” This involves looking at recent sales of similar properties in the same neighborhood or area. Key factors to consider include:

  • Location: Proximity to schools, parks, shopping centers, and other amenities.
  • Size: Square footage of the living space and the lot.
  • Condition: The age and overall condition of the property, including any recent renovations or upgrades.
  • Features: Number of bedrooms and bathrooms, presence of a garage or pool, and other notable features.

By examining these factors, you can identify a range of prices that similar homes have sold for, providing a baseline for your pricing strategy.

Step 2: Factor in Market Conditions

People reviewing a market conditions report for pricing a home

Market conditions play a crucial role in determining the price of a home. These conditions include:

  • Supply and Demand: The number of homes available for sale versus the number of buyers looking to purchase.
  • Interest Rates: Higher interest rates can reduce buyer affordability, potentially lowering home prices.
  • Economic Indicators: Local employment rates, income levels, and economic growth can impact the housing market.
  • Seasonality: Certain times of the year, like spring and summer, may see more active real estate markets, affecting prices.

Understanding the current market conditions helps you gauge whether it’s a buyer’s or seller’s market and adjust your pricing strategy accordingly.

Step 3: Adjust for Unique Features

Every home has unique features that can either add to or detract from its value. Consider the following:

  • Upgrades and Renovations: Modern kitchens, updated bathrooms, and new flooring can increase a home’s value.
  • Energy Efficiency: Solar panels, energy-efficient windows, and other green features can be attractive to buyers.
  • Curb Appeal: Landscaping, exterior condition, and overall appearance of the home.
  • View and Privacy: Homes with scenic views, larger lots, or more privacy may command higher prices.
curb appeal helps when pricing a home

Adjust the price based on how these unique features compare to the comps. Positive adjustments increase the price, while negative adjustments decrease it.

Step 4: Put it All Together

Finally, compile all the information from the previous steps to determine a competitive and attractive price for the home:

  • Analyze Data: Combine the comps, market conditions, and unique features to form a comprehensive view of the home’s value.
  • Set a Price Range: Establish a price range rather than a single number to give flexibility in negotiations.
  • Review and Revise: Continuously monitor the market and be prepared to adjust the price if necessary. Regularly review feedback from showings and open houses.

By systematically following these steps, you can ensure that the home is priced accurately and competitively. This approach is appealing to both buyers and sellers.

The Takeaway

Remember, pricing a home isn’t an exact science. There are many variables to consider, and it can be tricky to get it just right. That’s why working with an experienced agent is crucial to price your home correctly.

Curious about your home’s worth or how much you can afford on a new one? I’d love to chat with you. DM me or comment below, and I’ll be in touch!

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A photo of Lake Folsom with the blog title overlay

Folsom Summer Events: Don’t Miss Out!

Folsom Summer Events

In additional to the lake, trails, shopping and great parks, Folsom offers a variety of activities this summer, with events that cater to diverse interests and celebrate cultural heritage. Here are two notable events you won’t want to miss:

Juneteenth Festival

  • Location: Black Miners Bar, Park Rd., Folsom, CA 95630
  • Date & Time: June 22, 2024, from 10:00 AM PDT to 8:00 PM PDT
  • Description:
  • The Juneteenth Festival celebrates African American freedom and the triumph of the human spirit over oppression. It’s a day to reflect on past trials, celebrate progress, and renew commitment to a just society.
  • Festivities include:
    • BMB Concert featuring Grammy Award-Winning R&B Group, Club Nouveau
    • Kid’s Zone
    • Petting Zoo
Kids enjoying a petting zoo
  • Shopping
    • Mouthwatering Cuisine
    • Dancing
    • Horseback Riding
    • And much more!

Learn more about this event here.

Twilight Concert Series

  • Location: Historic Folsom Amphitheater, 200 Wool St, Folsom, CA 95630
  • Date & Time: June 27, 2024, from 7:30 PM PDT to 9:30 PM PDT
  • Description:
  • Enjoy an evening of music under the stars at the Zittel Family Amphitheater. Bring low-backed chairs or picnic blankets and a light jacket for after dark.
A band playing in the park

2024 Concert Lineup:

  • June 6: Adam Aldama & The Aces
  • June 13: Cynthia Renee Band
  • June 20: Tom Rigney and Flambeau
  • June 27: Sugar High
  • July 4: No Concert
  • July 11: Ariel Jean Band
  • July 18: AKA Band
  • July 25: The Aaron Gayden Band
  • Aug 1: Dunsbar Road
  • Aug 8: Hipper Than Hip
  • Aug 15: Lando Collective
  • Aug 22: Death & Taxes Swing Band
  • Aug 29: Plaid City
  • Sep 5: Island of Black & White

For more details, click here.

Join the Fun!

Whether you’re interested in celebrating cultural heritage or enjoying live music, Folsom has something for everyone this summer. Don’t miss out on these fantastic Folsom summer events!

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Coming soon graphic

Coming Soon: Your Perfect Home Awaits

Coming soon! Here at the Melville Group, we’re excited to announce that we are busy preparing some wonderful homes for the market! Enjoy a sneak peek at what’s coming soon—perhaps your dream home is on the list. If you’d like to know more about any of these properties or if you’re interested in starting a home search of your own or selling your current residence, reach out today. Let’s get started on making your real estate dreams a reality.

These Great Properties are Coming Soon!


4Bed/2 bath/1,874SF

This 1,874 sq ft home features 4 bedrooms and 2 bathrooms. Enjoy energy efficiency with paid solar, new AC blower, and a 2-year-old roof.  The large living room is highlighted by a cozy fireplace, ample space in kitchen, and original hardwood floors in main living areas.  The primary bedroom has access to the backyard and

El Dorado Hills

2 Bed | 2 bath | 1,610 SF

Luxurious Retreat in Versante 55+ Community El Dorado Hills. Elevate your living experience with recent upgrades from plumbing to new flooring, complemented by a modern chef’s kitchen. Front office and a guest room with walk-in closet add versatility and comfort. Welcome home to your dream retreat!


4Beds/3Baths/2,526 SF

Nestled in a desirable Oakland neighborhood, this charming home is within walking distance to the picturesque Lake Merritt. Boasting a spacious layout, it features a large living room and family room, both adorned with elegant hardwood floors and a cozy fireplace. The property includes a two-car garage with a large flat area above, offering potential for a second floor or ADU addition, subject to city approval.

The beautifully landscaped front and back gardens are a delight, filled with vibrant flowers and fruit trees, creating a serene outdoor oasis. Convenience is key with an in-house laundry facility. This home combines comfort, style, and potential, making it the perfect canvas for your dreams.


3-5 bed | 3.5 bath | 3,892 SF

Welcome to your dream oasis! This home on 6.4 acres offers 3,892 sq. ft., with 3 bedrooms plus 2 extra rooms (possible bedrooms) and 3.5 baths. Enjoy high ceilings, an open-concept great room, and a sleek contemporary kitchen with main floor primary bedroom and bath.  Built in 2003, this well-maintained home features a new water heater, newer exterior paint, and a serviced HVAC system. Additionally, an approximate 1,000 sq. ft. cottage offers 3 beds and 2 baths, perfect for rental income or guests. All this is in Sierra Nevada Foothills, of Apple Hill/Camino with year-round attractions and fun and 1 hour from Lake Tahoe.  Don’t miss out on this versatile property!

The Takeaway

We are committed to providing the highest level of service to our clients. Whether you are considering buying, selling or both, we are here to support you every step of the way.

Click here to learn more about your home’s value in today’s market!

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age for homeownership

Homeownership Dreams? It May Be the Right Time

Do you find yourself day-dreaming of homeownership? Do you yearn to set down roots, and become part of a community?

You’re not alone! Interestingly, the average American buys their first home at 36. But who says you have to wait that long? Or who says you’re behind if you are older than 36?

Whether you’re eager to dive into the market or just curious about the process, I’m here to help.

How I Can Help

Market Education

The real estate market can be complex and intimidating, especially for first-time buyers. I provide comprehensive market education, keeping you informed about current trends, neighborhood insights, and what to expect throughout the buying process. I want to empower you to make informed decisions and feel confident every step of the way.

Your Dream Home is Out There!

Whether you’re looking for a small Sacramento starter home or seeking a larger home with plenty of room to roam, I’ll help you find a property that fits your lifestyle and goals. With my expertise, we’ll navigate the market together to find the perfect home for you. I’ll help you weigh factors like location, size, amenities, and future resale value to ensure your investment is sound.

Negotiation and Closing: Once we find the right home, I’ll assist you in making a competitive offer and negotiating terms that work in your favor. My goal is to ensure you get the best possible deal. I’ll also guide you through the closing process, coordinating with lenders, inspectors, and other parties to ensure a smooth and successful transaction.

Find the Right Home on YOUR Timeline

Remember, homeownership isn’t a race. It’s about finding the right home at the right time, according to your timeline and comfort level. Whether you’re ready to buy now or planning for the future, we’ll adjust our pace to suit you.

My goal is to make your dream home a reality, and I’m here to support you every step of the way.

Ready to Take a Leap?

Let’s get started with a free consultation! Call me today, and let’s discuss how we can turn your homeownership dreams into reality. Whether you’re ready to jump in now or just want to explore your options, I’m here to help. Your dream home is closer than you think!

In the meantime, check out my Buyer Tips to gain more confidence in the process.

I can’t wait to hear from you.

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Tossing a coin to indicate the confusion of rental investment

Rental Investments: The Toss-Up

Considering property rental investments? It’s essential to understand rental investments and the difference between short-term and long-term rentals. Each option offers distinct benefits and challenges, aligning differently with your investment goals and lifestyle. Here’s a guide to help you get started.

Initial Steps for Future Investors

Financial Assessment: Assess your financial status, including assets, liabilities, and cash flow. Ensure you have a financial buffer for initial costs and unexpected expenses.

Market Research: Study market trends and local specifics to understand demand, rental rates, and occupancy trends.

Legal and Tax Implications: Understand the legal and tax aspects of rental properties. Consider consulting a real estate attorney or tax advisor.

Rental Investment Goals and Risk Tolerance: Define your goals—quick returns or long-term income? Assess your risk tolerance and management dedication.

Short-Term Rentals: Active Management and Potentially Profitable Returns

Short-term rentals, via platforms like Airbnb and VRBO, cater to travelers. This option is appealing if you’re interested in active management and higher returns.

Pros of Short-Term Rentals

Higher Income Potential: Higher returns, especially during peak seasons or events.

Market Adaptability: Ability to adjust prices with demand fluctuations.

Cons of Short-Term Rentals

Intensive Management: Requires more hands-on involvement.

Regulatory Considerations: Stay updated on local regulations.

Key Considerations of Short-Term Rentals

Location: Properties in tourist-friendly areas or near attractions have higher occupancy.

Stay Informed: Follow local laws and guidelines.

Create an Experience: A unique guest experience boosts reviews and bookings.

Long-Term Rentals: Consistent and Less Demanding

Long-term rentals, with leases of six months or more, offer a hands-off approach and consistent income.

Pros of Long-Term Rentals

Predictable Income: Regular rent payments aid financial planning.

Reduced Turnover: Less frequent tenant changes and associated costs.

Cons of Long-Term Rentals

Limited Rent Flexibility: Rent adjustments are limited by lease terms.

Long-Term Tenant Relations: Requires careful tenant selection and communication skills.

Key Considerations

Tenant Screening: Thorough screening ensures reliable tenants.

Understand the Market: Know local rental rates and tenant laws.

Property Maintenance: Plan for ongoing maintenance and occasional repairs.

The Takeaway

Balance your goals, time commitment, and market conditions to choose the right investment path. Successful real estate investing requires strategy, market understanding, and goal alignment. Contact me if you want to learn more about your options.

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Graphic with APB networkers logo

APB Networkers is Celebrating!

APB Networkers is celebrating their 20th Anniversary! As APB Networkers celebrate this milestone, it’s a perfect time to reflect on this remarkable organization and why they are such a driving force in our community.

Wait … What exactly is APB Networkers?

APB Networkers is a networking organization focusing on building relationships, and providing referrals, and business support. At APB Networkers, we’re not just a group—we’re a team. We thrive on the concept of collective support and empowerment. We believe in fostering an environment where everyone’s expertise and offerings are valued and promoted.

Here’s What We Do:

  1. Host weekly networking meetings
  2. Build relationships through team building activities
  3. Exchange qualified referrals with group members
  4. Help build each other’s businesses through seminars and events
  5. Host events in the community to help grow and support each of our businesses

What truly distinguishes APB Networkers is our unwavering focus on the growth and development of our members’ businesses. Our success is measured not by the size of our organization, but by the achievements of each individual member.

Margaret Melville is the current Vice President, former President and Board Member, and a longstanding member since 2010. Margaret is a great example of this growth, development and dedication and has held various leadership positions.

Is Your Business a Good Fit for APB Networkers?

Joining APB Networkers means becoming part of a dynamic team of forward-thinking individuals dedicated to mutual success. To learn more about the process and to see if your business might be a good fit, check out the website here.

Together, we’re building a brighter future for ourselves and our community, one business referral at a time. It’s more than networking—it’s a journey of growth, collaboration, and shared success.

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Design trends revealed

Design Trends Revealed! The Must-Knows For 2024

Summer in Sacramento is just around the corner, so we thought it might be fun to check the “hottest” design trends of 2024. According to Good Housekeeping, here are some exciting design trends to consider when sprucing up your property.

Let’s get started!

Woodgrain Millwork: Wood is back and never looked better! Highlight the beauty of original wood millwork or opt for rich woods like walnut, maple, and mahogany to infuse warmth and sophistication into your home’s interior.

Design Trends millwork

Brass Accents: Incorporate brass accents for a versatile, classic look that effortlessly transitions between traditional and contemporary settings. Whether it’s in light fixtures, hardware, or décor, brass adds a touch of shine and timeless charm.

Design trends brass pendant

Subway Tiles: Subway tile is a classic. But consider using it in new ways. Update your space with subway tiles stacked vertically for a fresh twist on a classic favorite. This arrangement adds visual interest and a modern edge to kitchens and bathrooms.

Tomato Red: Tomatoes aren’t just for eating anymore! Inject a pop of vibrant color into your kitchen with tomato red accents, especially for cabinetry and countertop accessories. This bold hue adds energy and warmth to the heart of your home.

 tomato red tile

Natural Elements and Sustainable Materials: Incorporate reclaimed wood, natural stone, and eco-friendly fabrics into your home design. Not only do these materials add organic beauty, but they also contribute to a healthier environment.

 sustainable products

The Takeaway

As you consider these trends, remember that incorporating elements of timeless design alongside innovative touches can elevate your property’s appeal and value. Whether you’re preparing to sell or simply refreshing your living space, staying attuned to the latest design trends ensures that your home remains both stylish and functional.

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Mortgage rates using Compass and rulers used to chart a course

Mortgage Rates: Charting a Course

Understanding the dynamics behind mortgage rates is key to navigating the real estate market. It’s been a bit of a rollercoaster lately, so let’s break it down.

Economic Factors Influencing Mortgage Rates

Mortgage rates are impacted by various economic factors. The job market, inflation rate, consumer spending, and political events all affect rates. Additionally, the Federal Reserve plays a significant role in shaping monetary policy, which in turn affects rates.

In early 2022, the Federal Reserve began raising the Federal Funds Rate to address concerns about inflation and control the pace of economic growth. Although this rate doesn’t directly dictate mortgage rates, it does influence them. Consequently, mortgage rates started to rise as a response to the Fed’s actions.

Despite efforts to curb inflation, it hasn’t yet reached the Fed’s target of 2%. While there has been progress, inflation rates have experienced slight increases over the past few months. This has prompted the market to reassess policy, leading to further increases in mortgage rates.

Looking Ahead

Mortgage rate indication with A sign that says "Looking Ahead"

Experts anticipate that inflation will eventually come under control. This will allow the Federal Reserve to lower the Federal Funds Rate later this year. However, this adjustment may occur later than initially anticipated. As a result, mortgage rates are expected to decrease. The decrease will not as significantly or rapidly as previously predicted.

It’s important to note that predicting the exact timing of these changes is challenging. Therefore, attempting to time the market based solely on these predictions may not yield favorable results.

What Does This Mean for You?

If you’re considering buying or selling a home, it’s essential to stay informed about market trends and seek guidance. We are here to help you! Remember, while fluctuations in mortgage rates may impact your decision-making process, focusing on your individual needs and financial situation is paramount.

Ultimately, the Melville Group can provide invaluable insights and guidance tailored to your specific circumstances. Whether you’re navigating a competitive market or evaluating investment opportunities, having a trusted advisor by your side can make all the difference.

If you have questions or need assistance navigating the housing market, don’t hesitate to reach out. We can help you understand the current landscape and make informed decisions that align with your goals.

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